The Better Vision Story
Establishing an Optical Business
Mr Prateep and Mr Khamron Pracharktam founded the company in Bangkok, registering a partnership with Nam Sin Thai to start an optical business.
Extending into Lens Manufacturing
With the registration of Thai Glasses Industry Company Limited (TOC), Mr Prateep and Mr Khamron Pracharktam ventured into lens manufacturing. TOC would become the first glass lens factory in Thailand, and they will go on to develop the production of plastic lenses as well.
Established Distributor for Thailand Market
Numsilp Thai established itself as a major distributor in the local optical scene. They began to distribute famous branded eyewear imported from many countries, as well as optical equipments and tools which are necessary for optical business operations.
The very first optical chain store in Thailand
Better Vision was established, the first optical chain store in Thailand. A modest optical store, Better Vision provided eye-care consultations and solutions to improve quality of living. Driven with passion and the aim to improve eye-care services, Better Vision was able to stand out and brought itself to a wider clientele.
Thai Optical Group, from Company limited to listed Company
TOC broadens it’s lens manufacturing and begins exporting glasses lenses to Asia and Europe. Due to the increase in demand for plastic optical lenses, TOC also piloted the production of plastic lenses with a casting process and created a personalised lens production line. To expand the production line of optical lenses, Thai Optical Group Company Limited (TOG) was established. The business of TOC and TOG has since grown significantly and was listed on the Stock Exchange of Thailand on May 16, 2006.
From small shop to leading company
From the first generation to the next, Dr. Sawang Pracharktam returned from abroad to takeover the business. Under Dr. Sawang’s management, the business expanded to many shopping malls in Bangkok. The unique point of view of each generation of the Pracharktam family have become the perfect combination to allow the business to grow stably, from a small shop to a leading company.
Extended Eye-care to community
Through our experience providing eye-care service, we understand the difficulties faced in daily lives caused by eye sight problems and even more so by eye diseases. Therefore, Better Vision regularly extends our eye-care services to the community through our CSR programs to solve and improve the problems people faced with their eye sight and eye health. Our company slogan ‘Better Vision for Better Living’ reflects our commitment to the cause.
Expanded across the region
Better Vision expanded out of Thailand, to Singapore and Malaysia, under the management of third generation leader Mr. Pakee Pracharktam. With the aim to improve eye-care services and provide cutting-edge solutions to a wider clientele, the company has since established itself as a leading eye-care provider with almost 130 branches across the region.
Better Vision Thailand 50th anniversary
Celebrating the 50th anniversary, the company arranged a lucky draw campaign with 2 Honda cars as the top prize. A phacoemulsification machine worth over 1 million baht was donated to Metta Pracharak Hospital as well.
CSR program in Singapore
Conducting the CSR program allows us to give back to the society, which helps us to connect with people and strengthen the community. Such programs let us collaborate with TOUCH Community Services TOUCH Young Arrow, where we provided children with eye-care services and prescribed glasses to them. We hope that with their new glasses, they can have a better vision for better living.
Our Better Vision Family is ready to take care of your eyecare needs at all times.